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A Post-Pandemic Recovery Strategy


Why do you need to analyze post-pandemic scenarios accurately to discover recovery and rapid pivoting to new product features?

If you are ...

  • Data-driven B2B SaaS Founders | Entrepreneurs who have at least $0-5k MRR and want to get to $1m ARR. But struggling with COVID economic impact, who are self-funded and running out of money before traction or might be funded by Government initiatives, have no background in search intent and content marketing-driven organic growth sales funnel.
  • You were before COVID, running high CAC, low conversions, and were reluctant to give up equity to VCs. You are validating product-market fit, but failing to collect robust case studies, raving testimonials, close sales at the profitable business unit cases, you suspect social media, search engine, worry competitors are copying, and failing to navigate SaaS metrics. Fear of failure, fear of judgment, fear of the unknown is crippling your focus.
  • It's not your fault - It is your website that sucks, and of course, Google is dictating the Game of online business and customer experience!
  • You do not need to waste months of work to learn what your customers want how to validate your business ideas as soon as humanly possible
  • No matter how influential you are, if you don’t act fast and model the actual customer behavior, you will run out of cash, clients and your competitors will outperform you and you will end-up giving away equity to save your business.”



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Post-pandemic Recovery Strategy: 90 Day Action Plan

 

Post-pandemic Recovery Strategy: 90 Day Action Plan

COVID-19 recovery will be led by modeling of hyper-personalized customer experience using organic growth methods while being extremely capital efficient

 

At the macro level, recent transformation proves we have vaulted five years forward in digital consumer adoption within eight weeks. Banks have transitioned to remote sales and service teams and launched digital outreach to customers to make flexible payment arrangements for loans and mortgages. Restaurants have shifted to online ordering and delivery as their primary business. Schools in many locales have pivoted to 100 percent online learning and digital classrooms. Doctors have begun delivering telemedicine, aided by more flexible regulation.


Customer behaviors and preferred touch-points have changed significantly. In an online survey by American Time Use Survey, 75 percent of people who use digital channels for the first time indicate that they will continue to use them when things return to “normal.” Founders who do not establish a clear content-driven strategy for modeling the customer buying process will struggle and will be at a substantial disadvantage during the recovery.

Why do you need to alter and adapt to the new norm? As SaaS founders, you are now serving new demands and new customers with special needs.

The figure below indicates how remote working has become a new norm.


Post-pandemic Recovery Strategy: 90 Day Action Plan

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The COVID-19 Pandemic places Companies in
3-categories




Survive Adapt Grow
E.g., Travel, Events, Brick and Mortar Retail Business and Restaurants E.g., Tech/SaaS, Consulting, Professional Services and anyone without side channel sales E.g., e-Commerce, e-medicine, e-learning, well-being and on-demand gaming, fintech, logitech and IT services
Rely on socialization and physical gathering. Most businesses fall here where operations are impacted but not decimated. These companies are uniquely positioned to solve COVID-19 related challenges.
Most negatively affected by social distancing measures. ROnce they survive the initial shock, they need to maintain investment in online presence and pipeline generation. They are rapidly growing and need infrastructure support to meet the increased demand.
They need new strategies to go to adapt and growth mode. They will heavily focus on risk mitigation solutions and product for themselves and their clients.


Why, as a first step, you need a step-by-step revenue recovery plan during and post-pandemic?


  • You will save the budget and get the essential cash into business as fast as humanly possible following this approach.
  • You will be able to test ideas rapidly, messages, product-tweaks, market resonance, the appeal of your offer, funnels flow, content mapping to exact re-target audience, repurpose-headline messages.
  • You will be able to tweak and optimize your product using validated learning using empirical data from your real customers.
  • You will not hurt your clients, partners, investors, and yourself with a dedicated action plan and focus.

  • You will start quickly recovering your lost revenue.
  • You will be able to re-tweak your product /offer for the right person at the right time.
  • You will be able to hire the right people at the right time.
  • You will decrease the stress and uncertainty as your action plan will be based entirely on validated learning and developing mostly what is needed in a new situation.




Why do you need to test your “Product Market Fit” again?

  • You need to validate again if your product can cater to the new needs of your customer. You need to update your pre-pandemic Digital Assets (Landing pages, quiz pages, VSL, Booking Pages, Opt-In pages, and core proposition).
  • You will iterate and improve your product to meet the promise you have made.
  • Collect new case studies or update existing ones. If you can’t do that, you might need to rework the solution.
  • Your case studies are the business unit cases--The funnel is just communicating the case study. The faster you iterate through this loop, the quicker you will able to re-validate your product-market fit.
  • You will extra focus on capital and budget planning and allocation.

Why do you need to change your core message and market resonance?

  • The message is the mechanism that strikes the market nerve. The market nerves have become more convoluted and disrupted more than ever before.
  • You can test the market appetite again, just re-dialing in with your message before starting to tweak and optimize your product or service.
  • You do not need a product or service to validate a market, and you need a message. You can re-validate your niche/problem statement without burning resources.
  • You can iterate and test your message quickly using landing pages and marketing collaterals.



Why do you want to use organic traffic to re-dial messages and A/B test of re-designed assets before you tweak products or services?


  • We will use a content-based organic marketing funnel to test the message. If your message works with organic traffic or outbound prospecting, it will work when you scale your organic channels and later also do paid ads specific to the post-pandemic scenario. If it does not work with organic traffic or outbound prospecting, it will not work when you run ads, and your conversion will be very low, and you will waste a ton of money.
  • Organic traffic is build using highly valuable and highly optimized content for semantic search and technical SEO.
  • Organic traffic is free and comes with the least cost. Outbound prospecting is also cheap, but labor-intensive. It allows you to get real feedback from people that you can use to iterate your message and offer. customers.
  • The customers will tell you exactly what they want in the solution to a new reality. It leaves the guesswork out of the product or solution development. Customers will tell you what is there Before State (pre-pandemic) and what will be After State (post-pandemic). You will be able to incorporate these unique and useful insights into your solution.




Why should you not hire agencies and content writers to validate your recovery plan post-pandemic growth strategy?

  • Agencies don’t have the bandwidth to properly build and test a funnel for your domain and competition in the new situation. They are struggling to cope with the unique situation.
  • Agencies and new hires don’t understand the problem, the solution, pain points, current State, and desired State, and the language used by prospects enough to build compelling sales and marketing copy in the new scenario.
  • If an agency or a new hire could somehow figure out how to build and test your funnel better than you can, or you would do, it makes sense that they sell the insights to your competitors or start directly competing with you.

Why do you want to stop channel partners and affiliates, and you want to generate at least a 1.5x return on cash in 30 days and at least 3x return on cash in a year?

  • Channel partners and affiliates won’t work with you and take you seriously until you have resolved economics and business unit cases for a small scale with your new product tweaks.
  • You will waste lots of time, energy and money.
  • If you drive loads of the traffic to your funnel that is not validated for your new core proposition, things will break, and you will burn your channels and piss off your prospects and customers.
  • It is best to solve your own sales process before you introduce a new channel partner; otherwise, you will not be able to serve the agreed objectives, and your economics break-even point will not be achieved (ROI will be negative).


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Our organic growth model and thesis based on Semantic Content Optimization framework

Here’s what is going to happen when you work with us:


  • You can forget about wasting months of work to learn what your customer want.
  • You will be able to do sales before you build. Test hypothesis, then pivot or persevere.
  • You can even find offers that immediately resonate.
  • You will be able to take full control of your website visitors by automation and optimization of organic sales funnel.
  • You can finally track and measure content ROI with actionable advice.
  • You can forget about running out of money before getting traction
  • You will be able to generates 3x leads while costing on average 62% less.
  • You will be able to take full control of your website visitors by automation and optimization of organic sales funnel.
  • You will be able to provide strong coherent semantic signals to Google resulting in improved crawling, indexing and ranking of your website.

  • You will be able to identify content ideas relevant to business niche, buyer persona and conversion goals
  • You will be able to create highly predictable, data-driven, automated conversion mechanism which track and measure all SaaS Metrics and KPIs.
  • You can finally become your market’s leading authority on Page #1 of Google in 30 days or less while being extremely capital efficient and in full control of your digital assets.
  • Finally, you will save $100k in the marketing budget in 12 months if you execute properly.



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