Quantamix Solution is the Leading Authority on Page #1 of Google for the “use of AI in Semantic Content Strategy.
As can be seen from the graph, we had a very dismal organic impression and clicks throughout the 9-month period before we started on this strategy.
As can be seen from the graph, we noticed a 5782.35% increase in organic impressions and a 5488.24% increase in organic clicks. This is the massive impact of our organic growth funnel using AI-driven semantic content optimization.
- KPM GLOBAL TECHNOLOGIES ( Organic Growth in Revenue: $500k to $1.5m in one month )
- Growack Media ( Using CrawlQ he grew his clients' inbound organic growth funnel by a whopping 80% )
- Go Flight Scanner ("Organic traffic improved by a stunning 690% from 1.5%" in 30 days )
- Expat Marketplace ( Witnessed a 200% increase in direct referrals from our customers within 30 days )
+ 300 more companies - case studies available upon request - (Fin-tech, HR-tech, Marketing and Sales-tech, Healthcare, Real Estate-tech, Fitness-tech, Big Data and Enterprise (tickets > $200k)
You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you are looking for a long-term sustained growth model, then the question becomes even deeper and with in-depth insights.
When you’re focused on a long-term sustainable and highly capital efficient model, then it is important to turn your whole website into a sustainable Growth generation machine as opposed to a lead generation machine while being extremely capital efficient. The idea here is that you create organic net worth, business value while being hilariously profitable.
Organic growth funnel is the first and a top priority for a B2B SaaS business growth strategy. Other strategies like Paid Ad and referral partnership funnel should be tried once you have successfully established and validated the organic growth funnel.
On the other hand, outbound email prospecting funnel can be combined with an organic growth funnel to maximize the leverage along with retargeting funnels once you have validated the transformation mechanism and transformation claim.
You need to identify the right steps as per an action plan. Most of the time, SaaS founders know what their product is, how to price it, who are their target audience. However, more than often, they do things in the wrong order, or they lack the necessary focus to create the right execution strategy.
Below is the schematic diagram of an organic growth funnel.
Organic growth funnel is based on a solid content strategy and fully optimized for search engines. For iterative validation and market resonance A/B testing, you need a B2B Saas outbound email marketing funnel alongside the organic funnel. This will nurture your organic leads with laser target high-value content.
Once you strengthen your information architecture and semantic structure of your website and transform from $0 to $50k MRR, you can start adding paid ad funnel to add gasoline to propel your organic growth to scale your B2B SaaS business.
Following is the Semantic SEO Strategy and content stack, and you need to start your organic growth funnel.
| S.No | ContentSkeletonofOrganicFunnel | Description |
|---|---|---|
| 1 | Foundational Copy Writing | This document is core for producing content strategy and foundation for marketing, sales, and production services. Foundation copy will identify your buyer’s persona, pain-points, search intent, specific niche,transformation claim, mechanism, and time frame |
| 2 | Product Market Fit and Case Studies | This will establish SaaS Business KPIs, how to drive the business value proposition, what metrics to measure and track, and how to identify the mechanics of the sales funnel. This is validated by solid case studies, which are also used to validate the funnel and establish that business is profitable, and funnel economics do not break. |
| 3 | Contextual Competitor Differentiation | In this document, we will identify key organic and direct competitors and establish a strategy of how to differentiate from competitors and create a monopoly status delta. |
| 4 | CrawlQ Semantic Content Optimization | CrawlQ AI-powered tool will take this feedback into account and based on domain strength, competitor differentiation, and key SaaS business metrics, optimize content using topic authority, information architecture, semantics, technical SEO, content suggestion, content automation and optimization for semantic search. |
| 5 | SEO-Driven Content Strategy and Roadmap | We’ll advise your content blue print using four essential elements. Key domain themes, pillar topics, and topic clusters based on semantic topics, defined content for each stage of the funnel, and map detailing the strategy and timing for content execution. |
| 6 | Video and Written Sales Letter (VSL) | A written and detailed video sales letter (VSL) explaining your core value proposition, how your product or service is better, faster, and cheaper. Explaining results and out comes in the form of new way vs. old way, new results vs. old results, education steps, points of difference, how it works, who is this for, creating monopoly status delta, iterating key benefits and outcomes, FAQs and ending with main Call-to-Action. |
| 7 | 1xShort-Form Asset (hook,bait) | A high-value content such as an infographic, datasheet, or checklist that’s open to the public and serves as a sort of content appetizer. This can be used as a lead magnet as a downloadable asset on the opt-in page. |
| 8 | 1xLong-Form Asset (free guide extended written sales letter) | Amorein-depth,high-value content and extension of VSL explaining core value proposition and explaining key education steps, transformation model, and thesis. This can be in the form of such as a white paper, guide book or playbook, that the lps establish topic authority, contextual competitor differentiation, and further establish brand web visibility and monopoly status delta. |
| 9 | 1xPillar Post Page | Main Pillar content explaining extended topics-defining content written in an accessible blog format |
| 10 | 5xBlog Posts (per month,including revision of all previous Blog Posts) | Content of varying length that relates back to the short-and long-form assets,drawing attention,and traffic. |
| 11 | Owned Social Channel | A seriously impactful presence on one of the major social platforms like Twitter, Facebook, LinkedIn or Instagram |
| 12 | 1xOrganic SEO-Optimized Opt-in Page | This is a high-value piece of content that is shared on dedicated Owned Social Channels to drive traffic and leads. It collects leads or drives traffic back to Home Page as per funnel steps. |
| 13 | 1xOrganic SEO-Optimized Home Page/ Sales Page | This is the main Home Page. In case multiple Niche identified, Home Page remain sone and connected with multiple sales pages. Opt-in Pages drive traffic to Home Page/ SalesPage. From the Homepage, user engagement is crystal clear and the user is guided step-by-step to take quiz page to get qualification, demoortrial purchase page, thankyou page,and back to either Blog Index Page or Home Page. |
| 14 | 1xOrganic SEO-Optimized Quiz Page | This is part of the funnel where before converting to a trip-wire event, prospect fills in a questionnaire. This has two purposes. First, it qualifies the leads and second it warms the prospect to answer a specific set of questions which helps later to prospect as well as business to understand underlying expectations and map product/service features to the outcomes, benefits, and expectations which solves specific pain points of the prospect. |
| 15 | 1xOrganic SEO-Optimized Demo/FreeTrial/CTA Page | This is the specific Call-to-Action Page.You drive traffic all-the-way to qualify a prospect as a marketing lead. One the trip wire event is registered, prospect turns into the lead and enters in your CRM system. |
| 16 | 1xOrganic SEO Optimized Thank You Page | Show your appreciation when a prospect turns in a lead. This page also uses for tracking the conversion mechanism. This page has specific redirect actions either to the home page or blog index. This page canal so contain credibility social proofs, client reference lists, testimonials, and non-clickable educational material which builds confidence and trust in the prospect who just turned into a marketing/product lead. |
| 17 | 1xEmailAutoresponder | Thank your new visitor fordown loading your content offer and provide them with a link to the asset and entice them with more content offers. Once the lead is registered in your CRM, the email autoresponder sequences start warming and nurturing your leads to turn them to take buying actions. |
| 18 | 1xNurture Email Campaign | Typically three content- rich mails that provide added value with each email building more trust, credibility ,and status delta about your core proposition and engaging the leads before as a less call/ sales decision. |
| 19 | 1xDetailed Analytics & Comprehensive Conversion Optimization Reporting | Our“AI-driven State of the Art” funnel measure conversions at each stage and provide detailed insights, action plans, and optimization opportunities to make your funnel hyper-organized, super engaging, predictable, and data-driven. It tracks and monitors and key SaaS KPIs. |
For maximum impact, you need organic content, social media syndication, outbound prospecting together to maximize the ROI without paid ads, and expensive referral programs.
| 1 | Funnel Sequence | Current | Hypothesis A | Hypothesis B | Explanation |
| 2 | Cost to Produce and Syndicate Content | $10,000 | $10,000 | $25,000 | Suggested Content Strategy and Roadmap Foundational Copy Writing Product Market Fit and Case Studies Contextual Competitor Differentiation CrawlQ Semantic Content Optimization SEO-Driven Content Strategy and Roadmap Video and Written Sales Letter (VSL 1xShort-Form Asset (hook, bait) 1xLong-Form Asset (free guide extended written sales letter) 1xPillar Post Page 5xBlog Posts (per month, including revision of all previous Blog Posts) Owned Social Channel 1xOrganic SEO-Optimized Opt-in Page 1x Organic SEO-Optimized Home Page/ Sales Page 1x Organic SEO-Optimized Quiz Page 1xOrganic SEO-Optimized Demo/FreeTrial/CTA Page 1x Organic SEO Optimized Thank You Page 1xEmail Auto responder 1x Nurture Email Campaign 1xDetailed Analytics & Comprehensive Conversion Optimization Reporting |
| 3 | Search Impressions | 64,887 | 50,000 | 50,000 | This is total unique page view count you can expect in a month after high value contents are created. https://wordsbyevanporter.com/everything-about-pageviews/ |
| 4 | Click-Through-Rate(CTR) | 0.49% | 2.00% | 4.00% | With a laser-tight message and offer to the right audience, which can be crafted using CrawlQ Accelerator frameworks, a lead rate of over 5% can be achieved. |
| 5 | Lead conversion rate | 1.23% | 8.00% | 25.00% | Current is based on your Google Analytics account, if not assumed to be 1.5% which is average |
| 6 | Leads | 4 | 80 | 500 | CTR times search impressions |
| 7 | Cost Per Lead | $2,557.06 | $125.00 | $50.00 | Cost to produce and syndicate content per lead |
| 8 | Demoorfreetrial | 40% | 40% | 60% | With high-value content, and the assumption that the prospect is engaged at least 7 hours with content, before booking a demo/free trial. With laser tight content and the right audience complemented by outbound prospecting, a lead to a demo or free trial rate of 40% is expected .https://sixteenventures.com/saas-free-trial-benchmarks |
| 9 | Cost Per Demo or free trial | $6,392.65 | $312.50 | $83.33 | Cost per demo or free trial |
| 10 | Free trial to Retention | 65% | 65% | 65% | One must account for the free trial to paid. This can drop during summer and holidays. |
| 11 | Retention to fully paying customers throughout the payment periods | 80% | 80% | 90% | With content/channel marketing, a high-performing inside sales team with the right script and assets will achieve a close rate so retentions above 80%. |
| 12 | CPA | $12,293.56 | $600.96 | $142.45 | Cost per acqusition |
| 13 | Sales Rep Commission and Marketing costs (% of Gross Contribution) | 15% | 15% | 15% | We are assuming here a sales and marketing team that paid out the commission. These costs are in addition to content creation and syndication costs .Assumed at 15% which is industry standard |
| 14 | CPA (Conversion) | $1,500.00 | $1,500.00 | $1,500.00 | Sales and marketing FTE costs including commissions. This is a key indicator influencing the ROI. Having an automated sales process will minimize the cost and increase ROI. |
| 15 | CPA(Total) | $13,793.56 | $2,100.96 | $1,642.45 | Total leads cost including marketing and sales. |
| 16 | Annual Gross Contribution | $10,000.00 | $10,000.00 | $10,000.00 | This strategy works extremely well for high ticket offers if you target the correct audience, which can be done using the CrawlQ Accelerator framework. |
| 17 | Gross Contribution in 7 Days (if paid monthly) | $833.33 | $833.33 | $833.33 | The best practice is to always try to sell up-front deals. |
| 18 | CPM per month | 1,149 | 175 | 137 | dfdf |
| 19 | ROI (Revenue) | -27.50% | 375.97% | 508.85% | SaaS Average is 10x of the investment |
| 20 | ROI (Cash) | 6.04% | 39.66% | 50.74% | You should recoup the CPA in the first month to make an accelerated growth |
| 21 | Payback Period (months) | 16.55 | 2.52 | 1.97 | Try to get this below 1. This is CPA divided by monthly payments from subscriptions |
Organic funnel based on content is inexpensive and yields positive ROI in most of the cases as compared to paid and referral funnels. It is sensitive to annual gross contribution and commission for the inside marketing and sales team.
Semantic SEO: Think of semantic SEO like a digital Escape Room that holds and provides step-by-step clues and action punches that turn your casual website visitors to a hero buyer who just uncover the final secret to get from the current state to the desired state. This needs thorough research, optimization, and competitor differentiation.
Organic growth funnels are least expensive as compared to any other funnels. Organic funnels help to build your authority, credibility, visibility, and trust in your business and brand value. The next big benefit is that using contextual competitor differentiation, it establishes your monopoly status delta and escapes yours from the competition. It also increases conversion rates of other traffic sources like outbound email prospecting, social, direct, paid, and referral traffic. This traffic is sustainable and long-terms as long as new content is regularly produced and old contents are refreshed with the new value. This is a win-win situation.
Scaling a content-based funnel is hard as it needs tremendous effort, time, and resources to create high-value and super-optimized content for organic search. It is slow and needs time to get results.
Content is your basic foundation and provides strong feedback-loop to sales and marketing. When you start your business and product-market fit, it is highly advisable to build a solid organic growth funnel. It is highly recommended and cost-effective as compared to any other method. Also, it later supports your outbound marketing and paid advertising efforts to add as gasoline to accelerate and scale your business. during the scale and growth phase, you can combine the organic funnel with outbound/inbound paid traffic funnel.
Time to get results depends on several factors including the right market resonance and identifying the right buyer personas.
| A | B | |
|---|---|---|
| 1 | ContentSkeletonofOrganicFunnel | Timeframe |
| 2 | FoundationalCopyWriting | 1week |
| 3 | ProductMarketFitandCaseStudies | 1-2week |
| 4 | ContextualCompetitorDifferentiation | 3days. |
| 5 | CrawlQSemanticContentOptimization | repeatedandon-going |
| 6 | SEO-DrivenContentStrategyandRoadmap | 1-3days |
| 7 | VideoandWrittenSalesLetter(VSL) | 1-2week |
| 8 | 1xShort-FormAsset(hook,bait) | 1-3days |
| 9 | 1xLong-FormAsset(freeguideextendedwrittensalesletter) | 1-week |
| 10 | 1xPillarPostPage | 1-3days |
| 11 | 5xBlogPosts(permonth,includingrevisionofallpreviousBlogPosts) | 1-2weeks |
| 12 | OwnedSocialChannel | 1-3weeks |
| 13 | 1xOrganicSEO-OptimizedOpt-inPage | 1-2days |
| 14 | 1xOrganicSEO-OptimizedHomePage/SalesPage | 1-2days |
| 15 | 1xOrganicSEO-OptimizedQuizPage | 1-2days |
| 16 | 1xOrganicSEO-OptimizedDemo/FreeTrial/CTAPage | 1-2days |
| 17 | 1xOrganicSEOOptimizedThankYouPage | 1-2days |
| 18 | 1xEmailAutoresponder | 1-day |
| 19 | 1xNurtureEmailCampaign | 1-3days |
| 20 | 1xDetailedAnalytics&ComprehensiveConversionOptimizationReporting | 1-week |
The total time it takes to set up everything can range from 4-6 weeks. Once it is properly set up and A/B tests are done on landing pages, it is possible to iteratively optimize and start getting positive results within 1-2 months from organic growth funnel
Automation is key to set up this organic growth funnel. You will need to set up, CRM like close.io or HubSpot. Active Campaign or Mailchimp for autoresponders, quiz, and demo pages software like Jotform, Typeform, and calendly with other integration with Zapier. Other than CRM, you will need a CMS or content management system (e.g., WordPress, Drupal, HubSpot, etc.).
No quick results are guaranteed. However, long-term results are guaranteed and positive ROI is no brainer. You do not want to hear a quick fix. It needs patience and effort to set up organic growth funnels. The minimum side expects 4-6 weeks time to get the results if all assets as suggested are prepared in time.
Blogs: Pillar and sub-cluster information architecture on your website. Blog posts will be distributed across social media channels for more engagements and comments.
Email: Email autoresponders and sequential outbound nurturing campaigns will be used.
Owned Social media: You will create posts with embedded links for the main value contents.
Paid Social: contents will be distributed through social, paid, and referral channels.
Semantic content is optimized around a topic rather than single keywords. This creates wider user engagements and authority content. For an organic growth funnel, your content is fuel. This fuel is powered by high-value, original, authentic, data-driven, in-depth, and covers topics than keywords. It is based on domain-specific business knowledge, contextual competitor differentiation, your user’s intent guiding step-by-step focusing on engaging, building trust, confidence, and stamping your monopoly status delta as prospects advance their buying journey. It’ is an auto-pilot on-going conversion mechanism supported by strong digital assets.
You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you are looking for a long-term sustained growth model, then the question becomes, even, deeper and with in-depth insights.
When you’re focused on a long-term sustainable and highly capital efficient model, then it is important to turn your whole website into a sustainable growth generation machine as opposed to a lead generation machine while being extremely capital efficient. The idea here is that you create organic net worth, business value while being hilariously profitable.
We have put together an in-depth organic growth model and thesis that explains how to get “0 to 50 high-ticket qualified organic leads that put you on the path of long-term growth” without paid ads and expensive referral programs. Remember operating as a mere lead generation or lead capture machine at the expense of operating as an organic growth machine is a fatal mistake in the long run.
CrawlQ Organic Growth Accelerator program is about moving from lead generation to long-term sustained organic growth model using the AI-powered Semantic Content strategy and based on a strong understanding of your domain and competitors. This is based on strong foundational market research, product-market fit, marketing, and sales feedback loop, and the ability to make rapid growth experiments.
Leadgen is a relentless machine. And it is all about this month’s, this quarter’s, or if you have a long sales cycle, this year’s deals. While growing your business takes a solid lead gen process and machine, to truly achieve organic growth you need an organic growth machine. What’s the difference?
One word. Focus. The focus of a lead gen machine is leading. The focus of a growth machine is growth. When Marketing is a lead gen machine, every decision is about how to create more opportunities in the pipeline. When Marketing is a growth machine, every decision, strategy, program, and tactic is about where to find and create long-term, sustainable, profitable growth. While many of the same tools and channels, such as content, influencers, and events, are used in both, they are applied through a different lens in each.
At Quantamix Solutions, we believe strongly in making organic growth a priority based on a 7-step organic growth model and thesis.
The basic starting point for an organic growth strategy is to define and build a culture oriented toward solving customer pain points and problems. Growth cultures are data- and performance-oriented because they are typically focused on results.
Case studies are proof of your monopoly status delta. Case studies capture before state and after state and serve as evidence in front of your prospects. Case studies create credibility and trust in the middle and bottom of the funnel. To strengthen your economics and higher ROI on your organic growth funnel, you need to create profitable and scalable economic and business unit case studies and inject it over and over again in the organic funnel.
As a part of the B2B SaaS growth strategy, you need to unlock potential organic growth value and create a business that solves real pain points by understanding your user’s search intent, search context and use this information to enhance your domain and contextual competitive differentiation.
To check with the statistics, according to Hubspot,80% of consumers of any website come directly from search queries. AI in search queries is the future of content creation. Chatbots, Pop-ups, Voice search engines, and tools will be the products reining this and the next decade of handling search engine queries. AI tools and techniques will become the reason for your success in making your company a top-rated website on Google page ranking #1 as and when you take your business online.
To understand how semantic SEO works, it is first important to get a better understanding of what SEO is. Search Engine Optimization (SEO) is a way of getting free traffic from “natural” and “organic” search queries on the web. Through proper use of SEO, the content can be seen by an advanced amount of people.
Hubspot has observed in their data that61% of marketers reckon that optimizing their SEOand organic presence is their top marketing priority, which goes to show how important it is to understand the need of using AI tools and techniques in SEO.
From Siri to Alexa, from Google Assistant to Google Home, all the AI products are the talk of the future. AI in marketing SEO is looking up to a booming business that is predicted to grow by a whopping 23.8 billion USD by 2023. Using AI will help your business contract the exact keywords to be used in the research.
We, atQuantamix Solutions, are always looking to increase our exposure and understanding of how the content world works. We stay one step ahead of the curve line in having a deep understanding of AI tools and techniques in SEO including the use of advanced NLP techniques other than the modern deep learning frameworks in machine learning.
Since the rapid changes in technology, marketing, and advertising world, we are looking forward to sharing our knowledge. In addition to this, it is interesting how it has made us look deeper into content marketing, building organic traffic, utilizing keywords that produce results, and improving ranks on the search engines.
Our top-classAI in SEO software,CrawlQ Business Analytics, is a unique tool that focuses on semantic SEO, content strategy, and is much advanced than traditional SEO tools out there in the market.
CrawlQ software can handle all of your needs to have the best-ranking page on Google with advanced SEO tricks and techniques. CrawlQ works from understanding the business analytics of your website, which requires content readability, internal linking, and technical SEO to recognizing the need for Content Idea Generator and Content Optimizer. The software works excellent in comparing the business models of your competitors and finding out where you need to work harder to differentiate from your competitors.
The very first step is to understand your competitors. Next, most important for your ranking on page #1 of Google is to differentiate from your competitors. You may be asking why? Google algorithm clusters website with similar business models solving similar problems. Within single clusters of website i.e., your competitors and you might fall in the same cluster.
However, the key is to create differentiation from your competitors within the cluster. This way the algorithm is designed to identify that you are solving unique problems within the same clusters and you have more authority and value content as compared to your competitors.
In conclusion, do not copy and match your content strategy to your competitors. Differentiate from your competitors and create monopoly status delta to rank high on page #1 of Google. This is key and supported by data and algorithmic driven test setups.
Nothing works out better in starting any business unless you have a keen knowledge of your audience. Having the targeted audience in your mind is the key part in making progress for a successful online B2B SaaS sales funnels. Niched down to your target audience and understand their pain points helps you to understand search intent.
To understand and find out what your users want, you can process it through using these channels:
A Sales Page or VSL is a place where you create a monopoly status delta. It exposes your transformation claim, transformation vehicle, mapping to pain-points, fears, suspicions, emotions, current state, desired state, benefits, outcomes, how-it-works, and final Call-to-Action to your target audience.
It starts a conversation and a bond between your brand and your potential customer, which is why it is essential for the B2B companies to have a strong Sales Page that is fully SEO optimized and well designed to engage and warm up your prospects to turn them into sales qualified leads.
The homepage may give the users an understanding of the company, but it fails to initiate an association with the sales process. Conversion from a marketing qualified lead to sales qualified lead is achieved through a well crafted and scripted sales page and a VSL.
B2B companies really seem to underestimate the power of a great copy. A copy that is hitting all the points of a perfect sales pitch, can generate more sales than 1500 words written article can.
Copywriting is the savior for all your marketing and advertising needs. Especially when it comes to B2B companies, a copy that takes control and has a deeper understanding of the user wants, the product's features, and attracts the user’s attention towards the pain points can be a big threat to the sales of the B2B SaaS business model.
Copywriting has to be concerned with what you are offering to your customers. It does not depend on the features of your product, but on the services or desire which you are satisfying for the consumer.
A well-written copy posted on social media platforms can turn out to be more engaging and enlightening for your audience.
Another way to come up with a copy is to write ads by using Google AdWords. Google AdWords uses concise and short words to target your competition’s audience. If your article is of top-notch quality and abides by all the dos and don’ts of SEO writing, then the chances are that you can quite easily manage to attract your targeted customers.
For B2B SaaS organic growth funnel “How to transition your {niche} from {state 1} to {state 2} using {mechanism} within {x time frame}” is the best headline based on several A/B testing. The idea is to resonate with your target audience.
For search engines, this also becomes an SEO page title. Like a normal user, search engines like Google are smartly designed to read your website as a human. Headlines and subheadings are made and break part of any sales or the home page for a B2B SaaScompany. The page title reflects the content that is being narrated in the story, so the title must be catchy, intriguing, and also has to be optimized for SEO.
Adding too many keywords in the title can set Google off to think that your article might be spam, which is why it is important to adjust topics according to their need in the headlines.
Things move fast when it comes to AI and advanced technology. Over 60% of search queries are done on mobile phones, which means a lot of data is driven on small screens. Your online B2B SaaS business should be presented in a dignified manner. Graphics, layout, text, and content of your website matter because of how it looks on the mobile screen. The website layout is different from the layout of the mobile screen.
Some sites take longer to load on mobile phones due to high concentrated images and layouts. Make sure that your website is running correctly before launching it. Google can discard your content if these loads slow despite having high-value.
The digital world requires the B2B SaaSbusinessto have an upper edge from its competitors. Building a social media presence is important. Having a Facebook page dedicated to your company, engaging with your audience on Instagram, and having a picturesque looking Pinterest, all drive traffic to your opt-in pages is very important.
Another thing that helps in funnel based building digital assets is having a robust email autoresponder automation. This helps in retargeting look-alike audiences using outbound email prospecting.
If you’re looking for traffic on your website, deep internal SEO linking is the right thing for you to do. Deep linking helps you in bringing more traffic to your site. It also helps Google in choosing your article as one of the authentic ones.Internal linking based on the topic clusters on your website is crucial to create solid information architecture for your website.
Throughlink building, you can optimize your content by linking different sites or your old web pages to the news articles. The links are called external links or backlinks, and they are especially used as the concept of EAT, which roughly means Expert, Authoritative, and Trustworthiness of your article. Google announced this concept in its Google Search Quality Rater Guidelines to help the business in improving its online activities.
In light of these tips and tricks mentioned above, your online business can flourish greatly if SEO is taken into consideration in regards toAI tools and techniques.The world is here to move forward with Alexa and Siri ruling over technologies and data!
Here are top suspicions of growth marketers that keep them awake at night.
Fear #1: Google is becoming the ultimate website
Google has become an answering machine and a knowledge house. Google is increasingly making it the ultimate website where it retains users. It is no longer a directory of links and search results. With changes such as Featured Snippets, People also ask, Knowledge Graph, etc. users can increasingly get the answers atclick 0 on Google. Google’s CEO Larry Page has even said that he wants to make Google a“Knowledge Engine”rather than just a search engine. While this is all good and well, it ignores the fact that most of Google’s “knowledge” comes from the content produced by websites. This is not balanced and unfair to content creators and content marketers.
Fear #2: SEO is Technical and alone is no longer enough
To get organic growth, you must understand how to engage your audience with effective content strategy, publish, syndicate, and socialize content, and don't just develop a website that monitors H1 tags, keywords, meta descriptions, and buy backlinks and trade guest posts. Your website must be turned into a supermarket, a DJ experience to engage your audience. Your website should not be an information holder but you should rather develop a web presence that provides great value to your target audience in your market. You need to turn your website from static, boring, to super organized step-by-step action-oriented user engaging funnel which converts traffic to real paying customers for your SaaS business.
Fear #3: SEO is not faster, cheaper and effective
SEO, as we know, is too focused on technical aspects and it is not easier, cheaper, and faster to set things in order. It is being practiced by agencies as much more difficult, time-consuming, and expensive for entrepreneurs and product owners. Short cuts are social media virality, paid to advertise, expensive, and sometimes blackhat SEO tweaks, we see that this trend is continuing. As a B2B SaaS business, you need to develop a comprehensive digital marketing plan to compete now, instead of just doing several SEO tactics such as link building, optimizing web pages and buying an exact match domain to rank well in the search engines.
Fear #4: Clients are not seeing Semantic SEO as key organic value chain
It is a growing mentality with SaaS owners and entrepreneurs to delegate SEO to new hires or interns and too much focused on technical aspects of SEO. There is a lot of misinformation and confusion about best practices despite so many publications by Google. Sometimes, owners are just adding content without understanding their target audience and their pain points. This is organically catastrophic as Google Machine becomes more and more sophisticated and becomes more steps closer to human intelligence, content strategy, and development needs to be seen more holistically than just technical SEO.
Fear #5: Google search is becoming less transparent and more complex with algorithms
B2B SaaS owners are concerned that algorithms are not perfect and biased. As opposed to high-value content, algorithms pick signals from metadata like H1, H2 tags, SEO meta descriptions, etc., and cannot measure the depth and coverage of the topic covered in the content.
Fear #6: Reputation of SEO professionals
Old ways of SEO tactics like buying back links and trading guest posts still exist. Too much focus on technical SEO and inexperienced or junior people without having domain knowledge and competitor understanding start working on SEO, which can result in SaaS Business Owners losing their traffic.
Fear #7: Clients not adhering to our action flow and program
Clients get mixed signals and start ignoring a pre-defined data-driven strategy. This is the biggest fear many agencies have for their clients. In order to have a successful organic growth funnel, clients must trust the data and make decisions based on the data and not gut feelings.
Fear #8: How to work around Google’s Monopoly
Google is limiting the organic results and putting more paid ads, snippets, People ask more and knowledge graphs. It is a common fear that Google will soon stop showing organic results. What I’m truly afraid of is the unlimited power Google has already.
